Why Blockchain Changes Everything for Media
Traditional content distribution relies on centralized platforms that control monetization and ownership. Blockchain introduces transparent rights management and direct creator-audience connections.
You'll work through actual case studies from music streaming, video platforms, and digital publishing. We examine how smart contracts automate royalty splits and how NFTs create verifiable ownership.
The curriculum covers technical implementation alongside business models. Think of it as bridging what content creators need with what blockchain actually delivers.